ctl-026
Marketing data use is validated against current consent records.
- Type
- PREVENTIVE
- Automation
- SEMI_AUTOMATED
- Frequency
- MONTHLY
- Owner
- Chief Data Office
Control Design Assessment (CDA)
Procedures evaluating whether the control is designed adequately.
- 1.Obtain and read the consent-validation procedure; confirm it requires checking current consent status before each marketing use of customer data.
- 2.Confirm the validation checks the authoritative consent system rather than a cached or exported list.
Control Operating Effectiveness (COE)
Procedures evaluating whether the control operated over the testing period.
- 1.Select 25 marketing campaigns from the period and confirm customer data used was validated against current consent records.
- 2.Confirm customers who withdrew consent were excluded from subsequent campaigns.
- 3.Confirm validation exceptions identified in the period were investigated and remediated.
Linked risks
- Privacy consent management failuremitigation 3
Framework mappings & latest test
DSP-12DSP-08
Latest test:FAIL2026-04-30